The ring legend, 52, started his own company in 2016 called Tyson Holistic Holdings and now owns his own cannabis farm in southern California.
Mike Tyson is punching his way into the cannabis industry as both the medicinal and recreational varieties continue to attract more consumers and producers, with the boxer to open the doors to his luxury resort for cannabis .
Other celebrity figures are also eager to get on the cannabis bandwagon including the likes of hip-hop artist Snoop Dogg, actress Whoopi Goldberg, musician Willie Nelson and Damian Marley, the youngest son of reggae artist Bob Marley.
Other celebrity figures are also eager to get on the cannabis bandwagon including the likes of hip-hop artist Snoop Dogg, actress Whoopi Goldberg, musician Willie Nelson and Damian Marley, the youngest son of reggae artist Bob Marley.
- Mike Tyson created Tyson Holistic in 2016 where he sells premium strains of cannabis and is developing the 418-acre Tyson Ranch near Desert Hot Springs
- The ranch will be a marijuana resort with a luxury hotel, glamping tents, the longest lazy river in the word, a music festival venue and a Tyson University
- Weed will be sold and visitors will be allowed to smoke anywhere in the park
- The 52-year-old former world heavyweight champ doesn't grow any of the weed himself, but works with local farmers and approves the high-grade cannabis
- He's put his lucrative name on various strains of marijuana, expanded into CBD dog treats, and hemp-oil muscle rub
Given the nature of cannabis, its users and their preferred requirements (a place to smoke without the threat of prosecution while being entertained), the Tyson Ranch may well have presented the perfect formula for how this entheogenic plant should be marketed to the mass market.
Instead of consumers dwindling at home or in public spaces, enjoying the feeling of being high could be far better amongst other smokers in a serene environment that’s much akin to a theme park.
Mike Tyson may well have landed a knockout punch – or better put – hit the bullseye with his business idea of creating a cannabis wonderland built on quality and choice.