Djokovic has earned approximately $134 million in prize money alone since turning professional . The 31-year-old’s income is further enhanced by sponsorship deals with Lacoste, Head, ASICS and watchmaker Seiko.
Djokovic has earned approximately $134 million in prize money alone since turning professional in 2003.
The 31-year-old’s income is further enhanced by sponsorship deals with Lacoste, Head, ASICS and watchmaker Seiko.
Overall, his total wealth is estimated to be around $200 million, according to Celebrity Net Worth.
Here's how Novak Djokovic wins and spends his money:
The 31-year-old’s income is further enhanced by sponsorship deals with Lacoste, Head, ASICS and watchmaker Seiko.
Overall, his total wealth is estimated to be around $200 million, according to Celebrity Net Worth.
- In 2019, Novak Djokovic earned $ 9.1 million (€ 1.7 million) on the court, more than any other tennis player.
- Over the course of his career, he has won more than $ 134 million, making him the highest paid tennis player of all time.
- However, he earns most of his money off the court. Forbes estimated that in July 2019, Novak Djokovic had won $ 50m (€ 45m) over the past year. This would mean that he has won more than $ 40 million (€ 36 million) in sponsorship contracts.
- His sponsors include Seiko, Lacoste, Asics and Ultimate Software Group.
- In 2013, he wrote a book on nutrition and lifestyle titled 'Serving to Win: The Gluten-Free 14-Day Plan for Physical and Mental Excellence' on the diet that changed his career.
- Novak Djokovic takes his diet very seriously. He launched his own gluten-free food line called 'Djokolife'.
- He owns a chain of restaurants called 'Novak Cafe & Restaurant' which has restaurants in Belgrade, Novi Beograd and Kopaonik in his native Serbia.
- He also opened a vegan restaurant in Monte Carlo called Eqvita, but it now seems closed.
- Novak Djokovic has also embarked on the entertainment industry. He is Executive Producer of the movie 'The Game Changers', a documentary about athlete nutrition.
- He also appeared in a documentary series entitled 'Transcendence', which deals with physical, mental and emotional health.
- Novak Djokovic does not lead a flashy life, but he used some of his money to invest in real estate. He owns a two-bedroom apartment in Monte Carlo, one of the most expensive real estate markets in the world.
- Since then, he has expanded his real estate wealth. In 2017, he bought two apartments in SoHo, New York City, for $ 10 million.
- In 2019, Novak Djokovic bought a luxury 3 bedroom apartment in Miami valued at more than $ 9 million.
- Novak Djokovic and his family own a company called Family Sport, which, according to his website, is a company specializing in the organization of events.
- In 2009, Family Sports bought the Dutch Open and turned it into a Serbia Open. The competition lasted 4 years before being bought by ATP.
- Novak Djokovic regularly uses a $ 75,000 pressurized egg called CVAC Pod, which is supposed to increase muscle tone, decrease lactic acid and stimulate stem cell production.
